I can’t tell you how many times I have designed beautiful, clean marketing materials for print and digital distribution. It’s a big number. And every time it’s sent out to customers via PDF. It’s a standard email attachment that the customer can choose to click on or not. From there, you have no additional data on how the piece performed or how the customer reacted.
Wouldn’t it be great if we could track them? Sure, we can track emails with the various CRMs and ESPs out in the market, but to actually track a marketing piece and see which page had the longest session tells us more about our customers and which information they value more than any standard bounce or CTR. That’s why I love Brojure.
Brojure is a site that let’s anyone create stunning marketing materials. And when I say anyone, I mean anyone. The interface is so simple and easy to use – I’m pretty sure my Dad could use it. The man calls me when he can’t turn his TV on, so the idea that he could use this website without needing help is beyond impressive.
You simply sign up, make a free Brojure by dropping in images and copy, tweet a few items with different style settings they give you, and share it via email, Facebook, Twitter, etc. Then track it’s performance with Google Analytics.
The Brojure I made took me about 45 minutes, pummeling the days and weeks required of me to make collateral through Adobe.
I highly encourage you to check it out. Even just for a trial run. They’re new to the scene so there are new features being released every month and kinks being worked out, but the product it produces as is still stuns.