50 over 50 — Changing the stories we tell ourselves about aging.
Client: AARP Minnesota
Project: Storytelling & Engagement
Deliverables: Cohesive Campaign Across Platforms; web, print, experiential design
Capabilities: Editorial, Design, Event Engagement
CLIENT GOAL: AARP Minnesota continually evolves the conversation about aging—emphasizing that possibilities should not be limited by age. What better way to celebrate the contributions that come with age other than an annual list of fifty incredible individuals over the age of 50 from across Minnesota who are making an impact and show no signs of slowing down. Together, AARP Minnesota and Pollen launched the 50 Over 50 List.
SOLUTION #1: Through fresh, vibrant design, branding, and writing, Pollen ensured every corner of the 50 Over 50 campaign would represent people reinventing what it means to age.
SOLUTION #2: Beyond just a list, Pollen creates story vignettes alongside hand drawn, portrait illustrations for all 50 honorees—adding texture, personality, and depth.
SOLUTION #3: A celebration isn’t complete without one heck of a party. Pollen designs and executes the annual 50 Over 50 celebration, which brings together more than 350 leaders to cheer and celebrate the 50 honorees.
Seth Boffeli, AARP MN:
“Rather than being merely a vendor, Pollen wanted to be a partner in our initiative. They helped refine and build on our ideas to make 50 Over 50 Minnesota something truly groundbreaking. In partnership with Pollen, we have built a team of renowned leaders to serve as our selectors, gathered more than 500 nominations in two years and recognized 100 outstanding leaders from Minnesota communities of all sizes.”
SOLUTION#4: If you’re tasked with challenging outdated beliefs about aging, then your honoree awards better innovate beyond the tired, traditional award plaque. Through surprise, delight, and unexpected whimsy our 50 Over 50 awards don’t disappoint.
ASK US ABOUT: How we weave story and engagement together. 50 Over 50 brings a digital campaign into the physical world, while inviting thousands of Minnesotans to participate along the way.