McKnight’s 2016 Annual Report — a fresh, editorialized approach to the traditional annual report.
Client: Mcknight Foundation
Deliverables: Annual Report
Capabilities: Editorial, Design, Digital Campaign, Web Development
CLIENT GOAL: In a digital world, traditional annual reports can feel disconnected from reality. In planning McKnight’s 2016 Annual Report, they were mindful of this evolution, but still wanted a story-centered experience that would advance mission. In editorial and design partnership with the McKnight Foundation, Pollen breathed life into nine narrative stories that showcase the work of McKnight’s programs for its 2016 annual report.
SOLUTION #1: With a charge to capture the human empowerment behind the work, McKnight’s annual report centered on a collaborative editorial process, visual and layout design, and website development.
SOLUTION #2: Simple, but compelling. Eliminating jargon and focusing on impact, this annual report gets to the fiery passion inside McKnight’s grantees.
SOLUTION #3: Striking photography. Forward design. Arresting stories.
SOLUTION#4: This annual report didn’t stop once published. Pollen built out the editorial calendar and visual assets to showcase the stories across enewsletters, Facebook, and Twitter for months after original launch.
ASK US ABOUT: Our holistic approach, which makes us your one-stop storytelling partner: everything from editorial management, art direction, micro-site design, print design, to social media planning.