McKnight’s 2016 Annual Report — a fresh, editorialized approach to the traditional annual report.

Client: Mcknight Foundation
Deliverables: Annual Report
Capabilities: Editorial, Design, Digital Campaign, Web Development

CLIENT GOAL: In a digital world, traditional annual reports can feel disconnected from reality. In planning McKnight’s 2016 Annual Report, they were mindful of this evolution, but still wanted a story-centered experience that would advance mission. In editorial and design partnership with the McKnight Foundation, Pollen breathed life into nine narrative stories that showcase the work of McKnight’s programs for its 2016 annual report.

editorial process

SOLUTION #1: With a charge to capture the human empowerment behind the work, McKnight’s annual report centered on a collaborative editorial process, visual and layout design, and website development.

storytelling

SOLUTION #2Simple, but compelling. Eliminating jargon and focusing on impact, this annual report gets to the fiery passion inside McKnight’s grantees.

design

SOLUTION #3: Striking photography. Forward design. Arresting stories.

digital distribution

SOLUTION#4This annual report didn’t stop once published. Pollen built out the editorial calendar and visual assets to showcase the stories across enewsletters, Facebook, and Twitter for months after original launch.

ASK US ABOUT: Our holistic approach, which makes us your one-stop storytelling partner: everything from editorial management, art direction, micro-site design, print design, to social media planning.

Pollen Studio brings a collective approach to everything we produce. We’ve built a network of more than 130 freelancers allowing us the advantage of customizing teams based on the expertise, diverse backgrounds, and perspectives needed to produce the most equitable and trustworthy story.

On this project: Creative Director: Meghan Murphy; Client Relations and Editor: Jamie Millard; Editor and Copy Writing: Morgan Mercer and Julie Cohen; Design: Sara Fowler.