Restore North Web Launch — A new look that feels like the Northside.

Client: Northside Funders Group
Deliverables: Design, Illustration, Photography, Web and Social Media.

CLIENT GOAL: When North Minneapolis was facing the twin challenges of the pandemic and unrest after the killing of George Floyd, getting financial support out into the community was the highest priority. That’s why Northside Funders Group hired Pollen Studio to design their fundraiser with West Broadway Coalition as part of a new website launch.

Campaign Strategy, Design and Distribution

The #RestoreNorth campaign became a recognizable image across Minneapolis and beyond, totaling over $2 million worth of donations that went directly to Northside business owners. The campaign and the website include licensed photography from longtime Pollen Contributors Ryan Stopera, Nancy Musinguzi, and Adja Gildersleve and custom illustrations by Pollen Studio.


Pollen Studio brings a collective approach to everything we produce. We’ve built a network of more than 130 freelancers allowing us the advantage of customizing teams based on the expertise, diverse backgrounds, and perspectives needed to produce the most equitable and trustworthy story.