Restore North Web Launch — A new look that feels like the Northside.
Client: Northside Funders Group
Deliverables: Design, Illustration, Photography, Web and Social Media.
CLIENT GOAL: When North Minneapolis was facing the twin challenges of the pandemic and unrest after the killing of George Floyd, getting financial support out into the community was the highest priority. That’s why Northside Funders Group hired Pollen Studio to design their fundraiser with West Broadway Coalition as part of a new website launch.
Join us in supporting @WBC_mpls efforts to raise $5M to #RestoreNorth! 100% of proceeds go directly to rebuild North MPLS businesses and communities. The Northside is vibrant, thriving, and resilient. Donate now to help keep it that way. https://t.co/KM4besc8C2 pic.twitter.com/RjIFzPmRm3
— Northside Funders (@NorthsideFndrs) June 5, 2020
Friendly reminder! Donate to @WBC_mp’s #RestoreNorth campaign. North Minneapolis is a vibrant and resilient community that has thrived despite years of deliberate divestment. Let’s re-invest 5 million dollars and to help North Minneapolis thrive: https://t.co/i1WhV5sVTH pic.twitter.com/XASybH157G
— Allegra Lockstadt (@alockstadt) June 10, 2020
Despite centuries of deliberate disinvestment by institutions both public and private, North MPLS is home to vibrant neighborhoods, thriving businesses, and resilient residents. Donate to @WBC_mpls to keep it that way: https://t.co/sJDMUE2GJ9 #RestoreNorth https://t.co/P0DvX2BheX
— Pollen (@PollenMidwest) June 5, 2020
Campaign Strategy, Design and Distribution
The #RestoreNorth campaign became a recognizable image across Minneapolis and beyond, totaling over $2 million worth of donations that went directly to Northside business owners. The campaign and the website include licensed photography from longtime Pollen Contributors Ryan Stopera, Nancy Musinguzi, and Adja Gildersleve and custom illustrations by Pollen Studio.