Space for Excellence — A series of stories centering hope, community, and empowerment.
Client: 30,000 Feet
Deliverables: Rally cry language, impact stories, printed book
CLIENT GOAL: 30,000 Feet is a nonprofit organization dedicated to helping students ages 5 to 18 realize their full potential, through programs that integrate creative experiences and social-emotional learning. The 30K team needed a clear but comprehensive narrative piece to showcase its work, values, and theory of change.
With their unique ability to center community and debunk the savior complex that often shows up in storytelling in the nonprofit sector, Pollen delivered on what we have been looking for since our inception. The skillset and community driven process that Pollen and its staff bring to a project is second to none, and you’d be hard pressed to find a better storytelling and artistic organization in Minnesota.
Kevin Robinson —30,000 Feet
SOLUTION 1: 30,000 Feet needed visionary language to describe its impact — language that centered community and avoided the common pitfall of elevating individual success stories over the collective theory of change. At the same time, the organization needed a way to celebrate a few specific touchpoints of their work.
SOLUTION 2: The tone, imagery and strategy behind the photography and design is meant to evoke feelings of hope, community and empowerment. Inspired by the book’s title, “Space for Excellence,” our design treats the type as art — giving the reader space and time to take in the words, the detail and the emotion in slowly.
SOLUTION 3: Pollen guided 30,000 Feet toward producing a printed book — something with tactile permanence that 30K could distribute throughout its community network. This book would work in tandem with pieces published on Pollen’s website and promoted through our social media channels.